In The Sensory Order (1952), it was as if Hayek was saying: “You want a (physical) science of human behavior, which would necessarily go along with a (physical) science of the human brain and nervous system? That is, you want a physical science to replace the traditional way of thinking about human action and the human mind? A physical science to replace economics, linguistics, and the rest of the praxeological and thymological sciences? Well, here you go. Good luck.” In other words: Hayek, being famously diplomatic, didn’t just turn his back on the mainstream and go his own way. Instead, he worked together with the mainstream: He took the mainstream’s approach as seriously as possible, and in fact did (some of) their work for them—he steelmanned the mainstream in the most heroic way possible—but in doing so he showed, indirectly, the fool’s errand that it really is.
Physics builds the physical order out of the sensory order. Psychology, in turn, conceived of as a physical science, must then go in the opposite direction. It must build the sensory order out of the physical order. That is: We build a model of (1) what’s physically happening out in the world, along with a model of (2) what’s physically happening in the brain and nervous system, as a reflection of (3) what’s physically happening out in the world; and with all of that, we go far from the sensory order only to just circle right back.
Economics, along with the rest of the social sciences, as traditionally done (e.g., in Smith, in Mill) take for granted the direct sensory order. Those sciences, though, if made into physical sciences, in order to conform to the zeitgeist of modernity, would no longer be able to take that for granted. They’d need to instead be founded on the indirect sensory order. Thus: In taking the mainstream’s own project seriously, and putting it on a better footing than ever before, Hayek showed, indirectly, the futility of the project—well, at least in the short term.
To be fair, though: Hayek’s work on the subject wasn’t just a reductio ad absurdum. It wasn’t just him taking the mainstream premises to their logical conclusions as a way of showing, diplomatically and indirectly, the impracticalities of those premises in the social sciences. Distractingly, perhaps, Hayek was also genuinely interested in the physiology of consciousness for its own sake, including the pre-conscious factors in the development of conscious experience of one kind vs. another, those pre-conscious factors being both organism- and species-level. However, that interest wouldn’t have carried him so far back into the subject, after he had shelved it for 30+ years, if not for the profound significance to the questions of (1) how to do natural science properly, (2) how to do social science properly, and (3) how to keep natural science in its proper place.